PurePom

PurePom started with a simple idea: make the perfect beanie. We believe a hat should be effortless — a small, well-made piece that quietly completes your outfit and makes cold days easier. No gimmicks, no cluttered branding, just clean design and dependable warmth.

Our Approach

Thoughtful design
Clean silhouettes in three considered fits — slim, classic, and relaxed — so every hat sits the way you want it to.

Quality materials
We choose soft, durable yarns (merino, alpaca, recycled and plant-based options) that balance comfort, performance, and longevity.

Practical details
Removable poms, reinforced seams, and easy-care finishes mean our beanies are built for everyday wear.

Made to Last

We design for repeat wear. Small-batch runs and careful construction reduce waste and ensure each piece holds up to regular use. A simple, well-made beanie should be the one you reach for season after season — that’s the PurePom promise.

Responsibility

We’re committed to lowering our impact. Where possible we work with suppliers who follow ethical practices and offer recycled or plant-based yarns. Fewer replacements, less waste — better for your closet and the planet. (See our Materials & Sustainability page for details.)

The People Behind the Pom

PurePom was founded by knitwear lovers who wanted to strip away excess and focus on fit, feel, and finish. We’re a small team — designers, makers, and customer care — united by a love of simple, useful pieces that make winter better.